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Our sponsors keep the stoke high.

Our sponsors aren't just anyone. All of the brands and businesses we choose to partner with are not only chosen because of the quality products they offer, but they also seek to serve and benefit their communities in a similar fashion to the way we engage ours.


Cumberland Transit

Cumberland Transit thinks that being outdoors isn’t just an activity: It’s a lifestyle. Life is just more fun when you get moving. And no matter what you need to get out and have a good time, they’ve got you covered. With decades of combined knowledge and experience—not to mention a super friendly and approachable nature—their staff can outfit you for every adventure.

Cumberland Transit started in 1971, with 10 bikes for sale in the front window of a copy center. Since then, they’ve grown into Nashville’s oldest and largest locally-owned outdoors and adventure retailer. Whether you’ve been training for a high-altitude trek or you’re looking for comfortable activewear for the weekends, their knowledgeable staff will steer you in the right direction. And they'll do it with a smile, too. Their rustic atmosphere and wide array of gear from brands you can trust has their community touting them as the Best in Nashville in the Nashville Scene and Nashville Business Journal.

Their owners and employees are passionate about the great outdoors—and they are even more dedicated to helping people tap into new adventures. You can feel the supportive, friendly atmosphere created by our expert staff as soon as you walk through the doors. At Cumberland Transit, they believe in connecting people to the gear they need to learn new skills, find new interests, and keep doing the things they love.


Weiss Watch Company

Weiss designs and builds watches that are made for everyday adventures. Weiss Watch Company’s practices merge timeless techniques with modern technology to bring you watches that are built to look good and last. Weiss Watch Company is still a family-owned company. Each watch is designed and built from start to finish by hand, merging old school techniques with modern technological advances by Cameron Weiss.


Amigo Frameworks

Amigo Frameworks bicycles are proudly produced on spaceship earth, by hand, by a weird hairy alien, referred to as a "human" known as Zach Small, for the sole purpose of enjoying ones self while expressing the gift of getting lost in their own hometown and discovering the expanse of everyday mystery that is begging to be found via bicycle.


Hammer Nutrition

Real people making real, natural, healthy products with tons of vital information and a singular desire to help you be your best!


Salsa Cycles

Salsa's mission is to make the best possible bikes and accessories for adventure. The Salsa team has centuries of collective experience riding, working on, thinking about, and designing bikes. This background informs everything they do. It inspired them to develop the industry’s first gravel race bike (Warbird) and full-carbon fat tire bike (Beargrease). It pushed them to dream up drop-bar bikepacking machines such as Fargo and Cutthroat. It influenced their mountain bikes’ characteristic ride quality and innovative Split Pivot + design philosophy. It helped them innovate equipment ranging from handlebars to cargo.


Road Runner Bags

Road Runner Bags is made up of a multi-talented group of individual cyclists and artisans from eclectic backgrounds. The RRB crew is composed of 10 skilled craftspeople, production cutters, photographers, and e-commerce gurus creating carrying solutions on and off of the bike. Every single item in our store is handmade by us, for you, in the heart of Downtown Los Angeles!

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Industry Nine

Handmade in Asheville, NC. Ride responsibly. Industry Nine believes in protecting our forests and is committed to sourcing reusable and recyclable packaging, trail adoption and supporting various trail access and cycling advocacy groups nationwide.

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Handup Gloves

Handup Gloves have been the best mountain bike gloves for grabbin’ bars and beers since 2014. What began as bold, minimalist cycling gloves for mtb riders, cyclocross racers, and downhill riders has become much more. 

As a company, Handup lands somewhere between fast and fun. Their gear is used from average joes to pros without compromise. Of course, it all started when they reached for a post-ride beer, and it slipped right through their hands… For Handup, the camaraderie and post-ride hangout are as important as the ride. Try a set, grab onto your handlebars or a cold one, and enjoy…

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Athletic Brewing

Athletic Brewing Co. is a non-alcoholic beer company dedicated to making great-tasting craft brews, without compromise. Their lineup of styles lets you enjoy the taste and experience of refreshing craft beer without sacrificing your performance, passions, health, or good taste. They’re fit for all times, made for all palates, and enjoyed by anyone who loves a great beer.

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8th & Roast

8th and Roast sources the freshest and most ethically traded coffee possible and maintain this quality standard all the way through the in-house roasting process. You can always count on them to deliver you high-quality specialty coffee, whether you're in one of our Nashville locations, getting coffee shipped to you, or ordering it wholesale.

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Walker Brothers Beverage Co.

Our kombucha is open-fermented, unpasteurized, and brewed with organic ingredients — these practices promote good-for-your gut probiotics and nuanced flavor profiles.

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Barrique Brewing and Blending

Barrell-aged beer brewed in Nashville, TN.


Jackalope Brewing Co.

Jackalope Brewing Company was founded in Nashville, TN in 2011 by Bailey Spaulding and Robyn Virball, making it one of the first women-founded breweries in the country. In 2018, Jackalope opened The Ranch taproom and expanded their production facility in the rapidly growing Wedgewood-Houston neighborhood in Nashville. To this day, Jackalope maintains a commitment to quality beer, community involvement, and sustainability  – all while having a little bit of fun!

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Maypop Sparkling Water

Maypop is Nashville’s first and only locally-made, small batch, alcohol-free sparkling water made with real fruit juice.

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The BE-Hive

The BE-Hive was born from a group of friends in a band called Born Empty.  'Just BE' was the approach to their lives, so it was only fitting to call the house in which they lived, 'The BE-Hive'. Every few months, vegan potlucks were held there, getting bigger and bigger. Food and healthy living quickly became a huge passion, specifically for Ben Stix and Eric Esters. Joined by Chef Diana Zadlo they took the lead on the cooking and continued the organic growth that was there from the beginning. The BE-Hive continues to make plant based eating approachable and will keep doing so!


Country Road Cycling

Backroads cycling softgoods born in CO, currently in TN, and ready for wherever the road takes you.


CRC was hatched in a garage in Golden, CO, circa 1980, during the golden era of American cycling, the Red Zinger/Coors Classic. As sponsors of the Aspen/SIDI cycling team, the founders saw a need for durable wool cycling garments and got to work. Today CRC is focused on the cycling lifestyle with super soft apparel for pre and post-riding. Be it tarmac, trail, or gravel, we've got the goods to keep you comfortable after a solid day's effort.

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"At SRAM, we are passionate about cycling. We ride our bikes to work and around town. We ride our bikes in the peloton, on the trails, and down the mountains."


Five Star Retreat

The Five Star Retreat is an upscale wedding and retreat destination. Located in Hickman County, TN with 430 acres of Tennessee's most beautiful rolling hills, a large lake and 3 scenic creeks, an 8,500 sqft lodge and conference center, private cabins, wedding chapel, and available catering; they would love to host your next your corporate retreat, church retreat, or wedding.

While on the retreat you can canoe and kayak on the lake, fly fish in the creek, hike or ride your ATV on over 20 miles of marked trails, or even shoot at their sporting clay stations or rifle and pistol ranges.

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